Affitek owns and operates a portfolio of dating comparison and review websites across eight European markets — and runs the paid search campaigns, analytics, and optimization technology behind them, in-house.
We are the publisher and the advertiser at the same time — we build the websites, buy the traffic, and measure the result end to end.
We build and operate dating comparison and review sites, localized for each market we enter.
Google Ads search campaigns that acquire qualified traffic for the sites we own.
Our own tracking joins ad spend to affiliate revenue, so every campaign decision is backed by measured return.
Our own internal application, built on the Google Ads API, automates our reporting and campaign optimization. How it works →
Affitek Marketing Automation is the internal application we build and operate to run our own Google Ads advertising. It is used exclusively by Affitek staff — it is not sold, licensed, or made available to any external client or the general public.
Because we earn revenue through affiliate commissions rather than through Google Ads itself, that revenue is recorded in our own systems, not in Google Ads. Affitek Marketing Automation connects to the Google Ads API to pull performance data — spend, clicks, conversions, cost — for the nine sites listed below, and joins it with our own affiliate revenue data so we can measure the true return of every campaign. Authorized staff then use it to update budgets, pause underperforming keywords and ads, and publish new ad creative for our own accounts.
Affitek Marketing Automation pulls scheduled performance reports from the Google Ads API across our own campaigns, ad groups and keywords.
Staff use it to adjust budgets, pause or enable keywords and ads, and update bids on our own advertising accounts.
Access is limited to Affitek employees. There is no public sign-up, no client accounts, and no third-party access.
Read the full technical description of Affitek Marketing Automation →
Every site below is owned and operated by Affitek, and every Google Ads account we run advertises one of them.